OMERS Ventures, Salesforce invest in social intelligence platform LeadSift

LeadSift, a provider of social media intelligence solutions, has secured an undisclosed sum in a follow-on financing round. The investors were Canadian venture capital firm OMERS Ventures, which has backed the company since 2012, and U.S.-based Salesforce Ventures. Headquartered in Halifax, Nova Scotia, LeadSift mines social media audiences to help brands identify, understand and reach consumers. It said it would use the deal's proceeds to further product development efforts and fuel sales and marketing. OMERS Ventures' Damien Steel said LeadSift is "well-positioned to capture significant market share and become a leader in acquiring customers via social media."

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