Andrew Reid's Rival Technologies nabs $8.5 mln in first-time VC
Rival Technologies, a Vancouver-based conversational marketing technology provider, has secured more than $8.5 million in a first-time financing. The round was backed by unidentified Canadian investors. Rival, part of the Reid Campbell Group, was launched last year by CEO Andrew Reid, founder and former president of Vision Critical. The company's platform product, Chat Lab, helps organizations create mobile communities of customers, fans and employees that can be tapped for insights into preferences, opinions and habits. The round's proceeds will be used to further develop Rival's technology and grow its affiliate, research consultancy Reach3 Insights.
16 July 2019•3 mins read
