CI Capital-backed Impact Group buys ad-tech startup Cluep

Impact Group, a U.S. grocery sales and marketing agency, has acquired Cluep, a Toronto-based artificial intelligence-enabled mobile advertising platform. No financial terms were disclosed. Founded in 2012 by CEO Karan Walia, CTO Anton Mamonov and Ad Ops Director Sobi Walia, Cluep helps brands connect with consumers by serving targeted advertising based on social media activity. It will continue operating under the Cluep brand. Impact Group said the acquisition will bring digital resources to clients in the grocery industry. Boise, Idaho-based Impact Group was acquired in 2016 by U.S. private equity firm CI Capital Partners.

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