Clairvest-backed DMS buys W4 Performance Ad Market
Digital Media Solutions LLC (DMS) has acquired W4 Performance Ad Market, a Los Angeles-based digital performance advertising network. No financial terms were released. DMS, a Clearwater, Florida-based digital marketing and lead generation services provider, said the deal gives it extensive distribution across online channels, "allowing the company to control hundreds of millions in online advertising spend." In 2016, DMS secured a US$20.5 million investment from Canadian private equity firm Clairvest Group.
19 July 2018•4 mins read
