Color them excited, VCs back Madison Reed
Madison Reed, a San Francisco-based maker of a hair-coloring product, has raised $12 million in a Series B round of funding. Norwest Venture Partners led the financing, with previous investors True Ventures and Maveron joining the round. As part of the round, Norwest Managing Partner Jeff Crowe has joined the board. The company has now raised about $16 million in total capital. Madison Reed was co-founded in April 2013 by Amy Errett, a former GP with Maveron and now a special advisor to True Ventures. She told peHUB that the funding will be used to help the 30-employee company expand and move to larger digs in the city.
28 January 2014•6 mins read
