Consumer research platform Potloc nabs $13 mln in Series A round

Potloc, a Montréal-based provider of consumer intelligence, has raised more than $13 million in a Series A financing. The round, which brings total funding to $17 million, was led by Brightspark Ventures and Investissement Québec and joined by Fonds Ecofuel, Cap Horn and Desjardins Capital​. Founded in 2014 by CEO Rodolphe Barrerre, COO Louis Delaoustre and CTO Jérémy Lagrue, Potloc will use the funds raised for new hires, entering new markets, including the U.S., U.K. and elsewhere in Europe, and developing artificial-intelligence capabilities.

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