DataMentors buys PE-backed V12 Group

DataMentors LLC has acquired Red Bank, New Jersey-based V12 Group, a marketing data provider. No financial terms were disclosed. The combined company will rebrand as V12 Data. Jordan Edmiston Group served as adviser on the transaction. DataMentors' backers include Brook Venture Partners, Bay Capital Investment Partners, Spring Capital Partners and AB Private Credit Investors while V12 Group was backed by ABRY Partners.

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