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There is now proof of concept that institutional and retail products can successfully be managed side by side, say Davis Polk’s Andrew Ahern, Oran Ebel, Christopher Healey and Leor Landa.

Private markets’ enthusiasm for the retail space is no fleeting trend, according to data from recent industry studies.

Further technology advances are required to truly unlock the potential of the private wealth market.

With the retailisation of alternatives set to transform the industry, building brand awareness with individual investors has become a priority for managers.

Opening up alternative assets to non-institutional investors, from HNWIs to 401(k) account holders, represents up to $80trn. It's an alluring pot of capital for an industry with flatlining annual fundraising figures in some asset classes. And yet, multiple headwinds exist, making the journey towards increasing democratisation far from straightforward.

Zendr is a B2B logistics platform providing SMEs with freight services via a cloud-based platform.

NEP’s existing backer The Carlyle Group is participating in this investment and will remain NEP’s largest shareholder.

Hg will fully exit the business, alongside minority investor Mainsail Partners following the closing of this deal.