Deep Thoughts by Andrew Chen
It’s not every blog that receives a testimonial in the form of a half haiku from Marc Andreessen. One notable exception is Futuristic Play, the two-year-old blog of viral marketing whiz Andrew Chen, about which Andreessen has written, “Marc read Andrew, good blog.” Andreessen isn’t alone. Chen has a small but powerful, and growing, following in Silicon Valley thanks to the smart essays he typically posts once or twice a week. Indeed, other fans include Lotus founder Mitch Kapor, who says at Chen's site that there's "no one who knows more about" the latest methods "for building and retaining Web 2.0 audiences" and Jared Kopf, the CEO and founder of ad network Adroll, who calls the blog "unmissable." Chen is capitalizing on the momentum, too. To wit, Chen, once an entrepreneur-in-residence at Mohr Davidow Ventures and previously the director of product marketing at the behavioral targeting startup Revenue Science (now Audience Science), is hard at work on his own “new stealth consumer Internet
