Ensighten's acquisition of TagMan gives exit to iNovia Capital
London-based tag manager and attribution specialist Tagman Ltd has been bought for an undisclosed sum by Ensighten Inc, a Cupertino, California-based company that operates in the same sector. The combined entity provides a platform for digital marketers to leverage the foundation of tag management and unlock the full potential of their data, Ensighten said. The deal also provides an exit to Tagman's investors, which including Canadian venture capital firm iNovia Capital, which along with Greycroft Partners has backed the company since 2010. Ensighten is also venture-backed.
20 March 2014•4 mins read
