Fireman Capital Considers Institutional Fund
Fireman Capital Partners, a Boston-based shop founded by ex-Reebok chief Paul Fireman, is hopping into the long line of private equity firms considering a 2010 fundraise. The investment thesis is control investments in small/mid-cap consumer companies, with an emphasis on growth potential (i.e., not turnarounds). Fireman is currently investing out of a $60 million friends-and-family fund, which is being supplemented by an undisclosed amount of additional capital from the Fireman family. Paul is not involved in the operational day-to-day (his official title is chairman), but is expected to work regularly with portfolio companies on strategy (he’s apparently spent a bunch of time with Hudson Jeans, which is the firm’s first consumer investment). His son Dan is one of the firm’s three partners, while there also are a pair of directors and a slew of operating partners. One of those operating partners, Stacey Madison (Stacey’s Pita Chip Co.) sourced the Hudson Jeans deal.
