Foundation leads $70 mln funding of digital ad company AdRoll

AdRoll, which helps brands with online targeting of ads, has raised a $70 million funding round led by Foundation Capital. Previously, the company raised $19 million in funding. The latest round also included new investors Institutional Venture Partners, SAB Capital, Northgate Capital, Performance Equity and Glenmede, as well as existing investors Merus Capital, Accel Partners and Peter Thiel. As part of the round, Eric Liaw of IVP has joined the board.

21 April 2014•4 mins read
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