Frat Boys Still Searching Out "Sorority Sluts" After All
Yesterday, I wrote a story about JuicyCampus.com, an online free-for-all where anonymous users can post anything disparaging about any college student they choose and apparently face no recourse. I observed that the 14-month-old's site's traffic was declining, despite its expansion into 500 campuses across the country; I hoped it meant that users had been turned off by what they were reading. Unfortunately, it seems that my traffic sources -- Alexa and Compete.com -- were way off. I know this because I just received an incongruously professional letter from the site's public relations firm, stating their surprise at my premise that people have begun eschewing JuicyCampus's forums. "It might be helpful to see the 'actual' numbers vs. the 'estimated' numbers provided by Alexa and Compete," reads the firm's note. "As the enclosed information from Google Analytics shows, the numbers you cite
