Freshly funded Simons buys men's grooming retailer Rituels
La Maison Simons Inc has bought Rituels.ca, a Québec City-based company specializing in traditional shaving and grooming products and accessories for men. Terms weren't disclosed. Simons, a Québec City-based apparel retail store operator, said the acquisition, the first in its 178-year history, will enhance its product range for male customers. Rituels Founding President Michael Carpentier will continue to lead the brand as a Simons executive. Earlier this year, Caisse de dépôt et placement du Québec and Investissement Québec invested $44 million in Simons, gaining a stake in the company.




