Fuse Powered acquires personalized preferences app AppHero
Mobile publishing specialist Fuse Powered Inc has bought AppHero Inc, the Toronto-based developer of the first personalized mobile app recommendations technology. The acquisition price was not disclosed. Fuse Powered said the transaction will drive advertising performance for publishers on its Fuseboxx™ platform. Fuse Powered, which is also based in Toronto, is a portfolio company of Canadian venture capital firms Relay Ventures and NFQ Ventures, as well as other investors. Founded in 2011, AppHero is also venture-backed. Last year, the company obtained $1.8 million in seed-stage funding from OMERS Ventures, Golden Venture Partners, ENIAC Ventures and others.
2 December 2013•3 mins read
