Georgian Partners leads $21 mln Series B funding of Bluecore
New York-based marketing automation software provider Bluecore Inc has raised US$21 million in a Series B financing. Canadian growth equity firm Georgian Partners led the round, with participation from existing investors FirstMark Capital and Felicis Ventures. Founded in 2013, Bluecore, formerly known as TriggerMail, is focused on changing the way e-commerce marketers use data and automation to communicate with customers. Today, the company reports having more than 160 customers representing over 180 brands. Georgian Partners closed its second applied analytics fund at $200 million in April.
2 December 2015•2 mins read
