Goodbye To The Ban On Advertising

Fund marketers rejoice—you are now freer to communicate!The recently enacted JOBS Act lifts the ban on “general solicitation” and “general advertising” by private equity funds, hedge funds and others tapping the private capital markets. The Securities and Exchange Commission has until early July to issue rules that will provide more clarity as to what activities and types of communications are permissible under the new law. In the meantime, now is the time for private equity firms to develop integrated strategic marketing plans that reflect this new opportunity for greater communications.