Granify scores $7 mln in Series A round led by Valar Ventures

Granify, an automatic e-commerce revenue optimization platform, has raised US$7 million in Series A funding. U.S. venture capital firm Valar Ventures led the round with participation from iNovia Capital, Social Starts and several angel investors. The Edmonton, Alberta-based Granify said the Series A round, which builds on a $1.5 million seed-stage financing obtained in November 2013, will enable the company to accelerate its growth plan and increase its profitability. Founded in 2011, Granify is also backed by BDC Capital, Klass Capital and other investors.

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