Since its founding in 2002, Cogent has advised on transactions involving thousands of limited partner interests, including 55 deals valued at $11 billion in 2014 alone. The combined firm's secondary advisory work will operate under the name Greenhill Cogent.
The deal is the latest change to the market's shifting advisory landscape. Late last year, rival advisor Park Hill Group was merged with PJT Partners, while groups like Evercore have been building up their secondaries advisory capabilities.
Eight of Cogent's current managing directors and 30 other investment professionals will join Greenhill, which previously did not have a secondaries advisory business.
“The acquisition of Cogent is an opportunity to become a market leader in a distinct and important segment of advice that we believe has significant growth potential,” chairman Robert Greenhill said in a statement.
The Cogent team is expected to benefit from Greenhill's relationships with institutional investors, particularly in the real estate sector, the statement disclosed.
“We believe there are significant opportunities to leverage our business with Greenhill's highly successful real estate-focused capital raising business,” Cogent managing director Stephen Sloan said in the statement.
Upon closing of the transaction at the end of the first quarter roughly 30 percent of the total price is payable to Cogent in the future, as long as agreed revenue targets are met. Cogent's revenues last year were roughly $45.8 billion, according to the statement.
Cogent's executives will receive 72.7 percent of their consideration in Greenhill stock and the remainder in cash.
The firm will retain its Dallas headquarters and its Singapore office but will consolidate office space with Greenhill in London, New York and San Francisco.
This article originally appeared in Secondaries Investor.