GTCR to acquire Simpli.fi

GTCR has agreed to buy a majority stake in Fort Worth, Texas-based Simpli.fi, a provider of a programmatic platform for local advertising. The sellers include Contour Venture Partners and Frontier Capital. No financial terms were disclosed. The transaction is expected to close in late September 2017. Petsky Prunier LLC and LUMA Partners LLC served as financial advisers to Simpli.fi.

DealsNorth AmericaUSBriefs