Hey Young PE Pros: Build Your Brand

Yesterday I moderated an ACG Boston panel discussion for younger private equity pros, titled "Managing Your Career in a Recession." Near the end, panelist Jay Jester (managing director w/ Audax Group) made a comment about the importance of "building your brand." He was referring to behavior within a firm -- things like leading by example, not worrying about getting credit and being helpful to others when possible. All good advice, but I began thinking about it in a more external sense. Namely, why don't more young PE professionals take a page from the VC world, and begin blogging?

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