Hoffman Media, Paula Deen Publisher, Is On The Block
It's Thursday and we have another media deal. peHUB has learned that Hoffman Media, which publishes “Cooking with Paula Deen,” is up for sale. Birmingham, Ala.-based Hoffman specializes in magazines that cater to women. Their titles include “TeaTime,” “Southern Lady," “Just CrossStitch” and “Sew Beautiful Quarterly.” Hoffman is best known for its magazine focused on Deen, who is the host of three shows on the Food Network, including Paula’s Home Cooking. All of Hoffman Media was put up for sale in April with indications of interest due a few weeks ago, sources said. It is not clear what the company will fetch. DeSilva + Phillips and McColl Partners are advising on the process. “Paula Deen is a good property,” says a buyout exec. “It’s a huge success for the company.”
