HookLogic Seals $9.5M from Bain Capital

HookLogic has raised $9.5 million in its first institutional financing from Bain Capital Ventures. The company, which says it has been profitable for the past six years, sells software designed to help e-commerce retailers to incorporate relevant and profitable paid media programs within their online, mobile and social stores. The financing will be used to expand its business across the retail, travel and automotive sectors, the company said.

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