HootSuite acquires Brightkit in expansion

Vancouver-based Hootsuite, a provider of a social media management platform, announced this week that it has continued its expansion through the acquisition of Brightkit, a company providing advertising campaign management through social media. Financial terms were not disclosed. Hootsuite acquired UberVu earlier this year, had one of Canada's largest VC rounds last year at US$165 million, and is a portfolio company of Blumberg Capital Ventures, OMERS Venture Capital, Accel Partners and Insight Venture Partners, among others.

4 September 2014•2 mins read
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