How Companies Can Make Better Decisions in the Economic Correction
This is an unprecedented time, and most companies are rowing upstream against the corrective economic currents. But it’s not the first time that we’ve been confronted by a significant, broad-based correction and the accompanying uncertainty. Indeed, many of us can recall the gas lines, 12 percent inflation and 9 percent unemployment of the 1970’s; interest rates nearing 20 percent in the 1980’s; and, more recently, the bursting of the Internet bubble and “irrational exuberance.” The important point to remember is that notable and sustainable business success stories – Apple Computer, ExxonMobil, Cisco, Amazon, Target and Google – emerged from each of these challenging periods.
19 February 2009•6 mins read
