IBM agrees to buy VC-backed Silverpop
IBM said Thursday that it has agreed to acquire Silverpop. No financial terms were disclosed for the transaction, which is expected to close in the second quarter of 2014. Based in Atlanta, Silverpop is a provider of digital marketing technology. Its backers include Escalate Capital Partners, D.E. Shaw, Draper Fisher Jurvetson and Silicon Valley Bank.
10 April 2014•3 mins read
