Interest analytics platform Affinio closes $11.4 mln Series B
Affinio Inc, a Halifax-based interest analytics platform, has secured about $11.4 million (US$9 million) in a Series B financing, according to a report by AdExchanger. The round follows the company's $4 million Series A financing two years ago. That deal was led by Whitecap Venture Partners and joined by Build Ventures, Affinio’s seed investor, as well as Social Starts, BRaVe Ventures and several angel backers. The Series B round saw Round13 Capital come on board as a new investor, the report said. Affinio was founded in 2013 by CEO Tim Burke, CTO Stephen Hankinson, Vice-President of Engineering Phil Renaud, and Chief of Staff Ardi Iranmanesh. Its technology helps marketers better connect with customers by using rich interest and affinity data.
