Jeff Jarvis on Facebook’s Open Graph: “It's Inside Out and Upside Down”
Mark Zuckerberg yesterday announced that Facebook wants developers to help it turn the Web into an overarching social graph, one in which people “like” sites outside of Facebook, log-on to most sites via their Facebook identity and use Facebook chat anytime, anywhere, via a plug-in “social bar" that it hopes to splash across the Internet. Like much of the world, popular media and news blogger, Jeff Jarvis -- who's also an angel investor, startup adviser and associate professor at City University of New York’s Graduate School of Journalism -- is trying to make sense of those plans. He was nice enough to share with me the fact that Facebook's plan troubles him -- even while he's not entirely sure why yet. “I wrote a Google fanboy book last year ,” he said. “I’m not afraid of big companies. But Facebook’s direction right now makes me uncomfortable.”
