Jewelry brand Mejuri raises $5 mln in Felix-led Series A round

Mejuri, a Toronto-based direct-to-consumer fine jewelry brand, has secured $5 million in a Series A financing, bringing its total funding to $6 million. The round was led by U.K. venture capital firm Felix Capital. Real Ventures, Incite Ventures, BDC Capital Women in Technology Fund and Dash Ventures also invested. Founded in 2015 by CEO Noura Sakkijha and COO Maj Masad, Mejuri supplies handcrafted, everyday jewelry without the traditional retail markups. The company said it will use the funds raised to fuel additional growth by engaging with customers digitally and through physical stores. It also plans to open a second location in New York City.

4 September 2018•5 mins read
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