Keeping Score with Quantcast
It’s not easy to waltz into an established, crowded market and convince investors that you can lead it. Yet the San Francisco-based Web analytics and advertising firm Quantcast has managed that trick, already collecting $53.9 million over three rounds, including a $27.5 million round in January led by Cisco Systems -- with more funding to come, possibly soon. “We’re well capitalized but are always open-minded to ways we might accelerate our business and better serve the market,” said co-founder and CEO, Konrad Feldman, when we chatted briefly yesterday. How Quantcast is accelerating its growth is a well-guarded secret from a technical perspective, although its large-scale analysis models seem to be working. The four-year-old company is reluctant to share details about how it creates its rich data sets about Web users and their online behavior. But it claims that millions of Web destinations use its service, including two-thirds of Online Publishers Association members, and that it is measuring millions more Websites, games, and widgets. Last week, Quantcast began a push for much stronger customer adoption abroad, too.
