Laziness vs. Necessity

In developing nations, people are adopting mobile finance services to avoid a three-hour bus ride from their village to the nearest bank. Here in the U.S., it’s been found that key adopters of next generation payments applications are women who don’t want to walk downstairs to get their purse. That was one of the takeaways from discussions at this week’s Future of Money conference in San Francisco. And it helps explain why one of the speakers, Menekse Gencer, told attendees that if they really want to learn about next generation payments they’re better off ditching Silicon Valley for Nairobi (where she’s travelled multiple times in the past year.)

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