Leaders Fund and EDC lead $10 mln funding for 360incentives
Whitby, Ontario-based 360incentives, a channel marketing software provider, has raised $10 million in follow-on financing. Leaders Fund, a recently launched enterprise software venture capital fund, and Economic Development Canada led the round. The company's existing investors OMERS Ventures, leader of its $7.65 million funding round in early 2013, and Klass Capital also participated. Founded in 2008, 360incentives' software platform assists brands in creating, measuring and managing their incentives programs, such as sales incentives, rebates and co-op/mdf initiatives. It will use its new funds to further develop the platform. 360incentives is also backed by Round 13 Capital.
27 January 2016•3 mins read
