Limelight Platform seeded with $3.1 mln in Rowanwood-led round
Canadian marketing automation technology company Limelight Platform Inc has closed $3.1 million in seed-stage financing. The round was led by Rowanwood Ventures, a new fund managed by Canadian venture capital firm iGan Partners, with participation from Jason Tryfon, Sandhill Angels, Hyde Park Ventures and Acceleprise Ventures. Based in Toronto, Limelight has developed an end-to-end platform to help brands optimize live marketing such as demos, trade shows, test drives and VIP events. It plans to use the proceeds of its seed round to accelerate expansion into the United States. Limelight was founded in 2014 and is led by CEO Jonah Midanik.
13 January 2016•3 mins read
