LiveOps acquires NBIF-backed UserEvents and CxEngage platform
LiveOps Inc has acquired UserEvents Inc, the Fredericton, N.B.-based maker of CxEngage, a contextual routing engine that can aggregate and process events on social, web, mobile or voice channels in real time. Financial terms of the deal were not disclosed, though LiveOps concurrently announced receipt of US$30 million in debt funding from Comerica Bank. The UserEvents' acquisition solidifies LiveOps’ multichannel routing leadership by enabling the industry’s first contextual routing solution for intelligent customer engagement, the company said. Headquartered in Redwood City, Calif., LiveOps is currently backed by U.S. venture capital firms, including August Capital, Benchmark Capital, CMEA Capital and Menlo Ventures. Founded in 2012, UserEvents secured financing from New Brunswick Innovation Foundation (NBIF). NBIF is a Canadian startup fund that has to date invested $41 million in 32 companies.
