Local intelligence platform POTLOC closes $2.5 mln financing
POTLOC, a Montréal provider of location-based consumer intelligence, has raised $2.5 million in its latest financing. The round was led by Ecofuel Fund, an affiliate of Cycle Capital Management. It was joined by new backers Desjardins Capital and CapHorn Invest, a French venture capital firm, as well as existing backers BDC Capital and Robert Dutton, the former CEO of Rona Inc. POTLOC captures consumer insights with geotargeted campaigns on social networks. Founded in 2014 by Co-CEOs Rodolphe Barrerre and Louis Delaoustre and CTO Jérémy Lagrue, the startup will use the funds raised to expand its team and further develop its technology.
19 June 2018•3 mins read
