Mandalay Digital to acquire VC-backed Appia
Mandalay Digital has agreed to buy Appia, a mobile user acquisition network. According to terms of the deal, Mandalay Digital will buy Appia's equity for $65 million based on its closing November 12 stock price of $3.40. Mandalay will also assume Appia's approximate $10 million debt. The deal is expected to be completed in the first quarter of 2015. Appia's backers include Venrock, Trident Capital, DCM and Eric Schmidt's TomorrowVentures.
14 November 2014•6 mins read
