Media Manager to VCs and CEOs: Expose Yourselves
In the midst of a deepening financial crisis, media training may not be top of mind for most VCs and CEOs, but Vickie Jenkins, a media maven who has worked with dozens of companies in Silicon Valley and elsewhere, says it’s more important than ever to know what you’re going to say before you say it. I just spoke with Jenkins, who spent 20 years as a radio morning news reporter, anchor and director in San Francisco before setting up her company, Performance Power Media Coaching, in 1999. Among other things, I asked her where CEOs tend to need the most help, how they can justify hiring her in today’s climate and what she charges.
26 February 2009•6 mins read
