MetRx Founder Is Back, And On Prowl for Venture Capital

Ten years ago, Scott Connelly sold his bodybuilding supplement empire MetRx for $108 million. Now he's back with a new product and a pitchbook for potential investors. Connelley's latest effort is called Progenex Dairy BioActives Inc., which is developing a line of nonfat cow milk-based products aimed at accelerating wound healing and tissue regeneration. Its initial line is for athletes -- the company's advisory board includes ex-jocks like Joe Montana and Warren Moon, while Minnesota Vikings runningback Adrian Peterson and Chicago Bulls forward Luol Deng are beta clients -- and it hopes to later launch a medical division that would focus on such things as treating burn victims. According to documents obtained by peHUB, Progenex is looking to raise around $5 million in seed funding at a

2 October 2009•1 min read
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