Calgary mobile purchasing platform Slyce raises additional funding of $2.2 mln

Calgary-based mobile purchasing platform Slyce has received $2.2 million in convertible debenture financing from an unidentified source. The deal follows the company's seed-stage funding of $3.75 million in May 2013, provided by Canadian venture capital firm Podium Ventures, Alpha North, and several angel investors. Slyce also announced the appointment of Mark Elfenbein, formally of Mood Media, as chief digital officer. The company will use investment proceeds to finalize its platform and pursue B2B opportunities, supplying its advanced visual search technology to brands and retailers.

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