New Details on Factery's Funding & Product

Yesterday we spotted a regulatory filing from something called Factery.net, which had raised $1.25 million in VC funding. No investor info on the document, and the only listed executive was search marketing vet Paul Pedersen. We described it as an "online answer engine," based on the alpha product up on Factery's website. Now a source has filled us in with additional details, including how Factery's current website isn't really representative of its product plans.