New Study Finds Bloggers Can Effect Startup Fundings and Valuations
A new study published in the journal Information Systems Research and led by Rohit Aggarwal, an Operations and Information Systems professor at the University of Utah's David Eccles School of Business, finds that bloggers can have a massive effect on both the funding amount and valuations of startups. More interestingly, Aggarwal's findings have something to say about whether one should pursue 10 posts from popular blogs versus 1,000 posts from not so popular blogs.
30 October 2012•4 mins read
