Nomi's buy of Media Armor gives iNovia Capital third exit in two weeks
Media Armor Inc, a portfolio company of Canadian venture capital firm iNovia Capital, U.S. firm Greycroft Partners and other investors, has been bought by offline marketing specialist Nomi Inc. The financial terms of the deal were not disclosed. Media Armor, a Boston-based digital platform that enables multi-channel marketers to message consumers, has been venture-backed since 2011. Its acquisition by Nomi provides iNovia with its third liquidity event in two weeks. The Montréal-based firm this week also exited Basis Science Inc, following its acquisition by Intel Corp, and last week exited Tagman Ltd, following its acquisition by Ensighten Inc.
27 March 2014•3 mins read
