Not Everyone Can Be The Leader!
Here’s one for the petty complaint department. (file next to: Startups With Capital Letters In The Middle Of Their Names). Why do the writers of press releases insist on jamming the word “leading” into the description of what a company does? After compiling endless press releases in Dan’s absence for the past two weeks, I’ve noticed this word is ubiquitous. Company X, the leading distributor of widget Y, has signed a deal. Company A, the leading developer of technology B in area C, received a new investment. Merely saying it doesn't make it so. "Leaders," the jig is up.
28 May 2009•1 min read
