NRG Energy buys VC-backed solar energy startup Pure Energies

Pure Energies Group Inc, a technology startup that supports the adoption by homeowners of solar energy and conservation products, has been acquired by NRG Energy Inc (NYSE: NRG). The financial details of the transaction were not published. NRG, a U.S.-based electricity producer, said the purchase adds stronger online capability for customers to access its residential solar offering. Founded in 2009, the Toronto-based Pure Energies secured $11 million in debt and equity financing in 2013. Its backers included U.S. venture capital firms New Enterprise Associates, NGEN Partners and Western Technology Investment.

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