OMERS Ventures leads $6.5 mln seed financing of Nudge
Nudge Software Inc, a Toronto-based startup launched by Eloqua Founders Steve Woods and Paul Teshima, has obtained about $6.5 million (US$5 million) in seed funding. OMERS Ventures led the round with participation from existing individual investors, including Jill Rowley, Neal Dempsey and Brad Woloson. Established in 2014, Nudge provides a modern sales platform that leverages relationships to help business-to-business sales teams build stronger relationships with their best customers. It plans to use the funds raised to accelerate product development. Marketing automation software company Eloqua, which was also venture-backed, was acquired by Oracle for US$871 million in 2012.
1 June 2016•4 mins read
