Patriarch Partners-backed Petry Media Names C.E.O.

Petry Media Inc., which is backed by private equity firm and holding company Patriach Partners, has named Doug Fierro to the post of chief executive. Previously, Fierro served as the president and chief executive of WMI, a sales and marketing services company working across digital media, magazines, television and newspaper. He also worked previously in various management positions at Primedia, American Express Publishing and Hearst.

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