Payoff.com Seals $2M

Anthemis Group, Firstmark Capital, Great Oaks Venture Capital and several undisclosed individuals have put $2 million into personal finance start-up Payoff.com. To date, Payoff.com has raised a total of $5.8 million. The company's platform utilizes research from personal finance, games and behavioral science, and is designed to help people save money and pay off debt. Payoff.com was formed in 2009 and is based in Los Angeles.

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