PE-backed Authentic Brands buys remaining Marilyn Monroe assets
Brand development and licensing company Authentic Brands Group LLC is buying the rest of Marilyn Monroe’s estate that it did not already own, writes peHUB's Luisa Beltran. Financial terms of the deal, which is expected to close in June, were not announced. Based in New York, and with offices in Toronto and Los Angeles, Authentic Brands is owned by U.S. private equity firm Leonard Green & Partners. Leonard Green and Canadian private equity firm Knight’s Bridge Capital Partners partnered in a US$250 million investment in the company in 2010.
12 May 2014•1 min read
