Pegasystems buys VC-backed In The Chat Communications

Pegasystems Inc (Nasdaq: PEGA) has acquired In The Chat Communications (ITC), a Waterloo-based digital messaging platform. Terms weren't disclosed. Founded in 2010 by President and CEO John Huehn, ITC helps businesses more effectively find and engage with customers through social media. Pegasystems, a Cambridge, Massachusetts-based software company, said ITC's platform will be integrated with its artificial intelligence-powered customer engagement solutions. ITC was a portfolio company of Canadian seed-stage investor MaRS Investment Accelerator Fund.

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