peHUB First Read

* Mark Solon: A startup's 12 days of Christmas * 10 industries that will lose the most jobs over the next decade * David Leonhardt: If healthcare reform fails, America's innovation gap will grow * Morning Call: U.S. futures point higher as all eyes are on the Fed, London rises early, European shares extend gains, the Nikkei hits 7-week closing high and China shares slip. * Man returns library book due in 1910 (yes, you read that correctly) * Morgan Stanley: Mobile Internet will be twice the size of desktop Internet * How Kellogg screwed up the Famous Amos brand, and what Wally Amos is trying to do about it. * Uplifting news for healthcare-focused VCs: "Big pharma faces a patent cliff in 2012 when around $90 billion in revenue could be lost to generics... Vaccine development is gaining a lot of attention because it has an attractive adjacency to many pharmaceutical companies’ existing R&D, manufacturing capacity, regulatory expertise, and customer base."